The Alamo Drafthouse - 5 Ways They KILLED It

In case you haven't seen it, The Alamo Drafthouse is a movie theater in Austin where they have a rule against texting. They threw someone out for texting, and she left an angry (drunk?) voicemail on their machine -- and it was just too ridiculous to delete. Rather than save it for the Christmas party, they put it online for all to see. Check it out:

Here are five reasons they TOTALLY KILLED IT with this stroke of social media genius, in the hopes that we all can learn from their underdog win.

1. They transcribed it.
The problem with a lot of similar attempts at this kind of brilliance is that you can't really understand what the errant voicemailer is saying. They eliminated that problem by transcribing, and even added hilarious emphasis with larger words, and spelled the mispronunciations phonetically (also hilarious).

2. It's real.
They totally didn't make this up. You can't make up "Magnited Status of America." If you can, BRAVO, dear sir or madam.

3. They were right.
They were following their own downright decent policy. In no way do we feel sorry for the complainer. We are totally with the Alamo Drafthouse, even though most of us had never heard of them before. We all magnite with the Alamo Drafthouse as the protagonist instantly when we hear this numbskull start her rant.

4. They ended it with a button.
When I was in theater, we used to talk about the "button" all the time. It's an essential component of storytelling, and especially comedy. The triumphant "YOU'RE WELCOME!" with kicky music is stellar. Just stellar.

5. They included their website.
I live in New York, so I'm probably not headed to the Alamo Drafthouse anytime soon, but I still wanted to learn a bit more after seeing this video. They made that easy for me by including their website at the end of the video. It seems simple enough, but people forget to do this all the time. Internet users are lazy. You have to make finding your company easy for them, or they will find another company.

Well done, Alamo Drafthouse. If one of your employees did that for you, you should give them a big raise or a pony or a vacation or something. Seriously.